Is Podcasting Worth It? Should I Start My Own Podcast? What’s The ROI On This Thing, Anyway?

All great questions from people who are considering podcasting.

And the answer is? DEPENDS.

Is podcasting worth it? Depends on your intentions and goals.

I love podcasting for several reasons:

#1 Podcasting has helped me become a better communicator.

It’s also helped me clarify my message, my mission and my vision and enrol peeps in a movement for change — change in the way we view business building and how our work can impact the world. Stress, fears and anxiety DO NOT have to be part of the game, and I’m here to prove that.

#2 It challenged me to be more creative in my day to day.

Every week, I’d wonder: “Do I even have ANYTHING to say?” to which my little ego mind would promptly reply: “No, you don’t.”

The trick? I ignored those thoughts (they’re untrustworthy thoughts anyway) and got back into the creative flow. Worked every time.

#3 It helped me become more consistent with creating content, which I thought couldn’t be done “from my intuitive flow.” (I was wrong again.)

Turns out it’s totally possible for inspiration and consistency to be best buds IF we know how to tap into the infinite source of fresh new ideas that’s available to us at ANY given moment.

When you know how to do that, you’re in business.

#4 The ROI has been surprising but showed up in a different form than I had initially expected.

I don’t have millions of downloads (yet), but I realized that that is not the goal. Not for me, anyway. The goal is for my “right people” to listen, get to know me, get to know The Three Principles (and see how practical they are in entrepreneurship & business building) and get insights that will enable them to make leaps in their own lives and businesses.

And when the time is right, and if the offer is right, these peeps connect with me to learn more about my coaching services or to jump into one of my programs. #awesome

New collaborations have emerged and fresh new ideas for creative projects. (Creative projects = fresh new streams of income. #yum)

So, if you’re considering starting your own podcast, you should know that:

Podcasting is A LOT WORK. Even if you delegate the editing part.

Podcasting will require that you be consistent and focused. That’s not for everyone.

Podcasting will require that you learn new technologies and invest in the right equipment.

Podcasting will trigger thoughts of “I’m not good enough” or “I don’t know enough” or “who am I to do this” or “what will THEY think?” And your job will be to IGNORE those thoughts so you can STEP INTO A HIGHER LEVEL OF LEADERSHIP WITHIN YOURSELF AND GET YOUR WORK INTO THE WORLD. (Capital letters for emphasis —  I’m not actually screaming here.). 🙂

But, if podcasting is RIGHT for you, and you commit to this adventure FULL ON, your business will thank you. And your clients —  your audience —  will too.

Caroline, XO

PS: Season 2 of The Caroline Frenette Show will start again in September with 2 new series.

The first one will be a gift for the Three Principles community and will feature conversations with inspiring teachers and leaders that are committed to bringing the Inside-Out Understanding into the world IN A BIG WAY, BUT the format will be unlike it has ever been done before. #SURPRISE

The second one will feature people I call my allies: branding experts, copywriters, transformative marketers, designers, financial experts who I love and trust. People who I consider innovators. No same old same old recycled content here — only FRESH, NEW + UPLIFTING conversations that will delight and inspire you to take action and create massive velocity in your business while you dance to the beat of JOY and INFINITE POSSIBILITIES.

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