The Day I Let Go Of A Million-Dollar Business To Leap Into A New Adventure

I remember vividly the day we hit the million-dollar mark.

It was a blistering snowy day, and the store was packed with clients who’d come to check out our new yoga wear collection.

I was wrapping up a sale and sending a happy client on her way when I hit the refresh button on the computer to see that we’d reached the million dollar mark.

Happy dance, and…a strange sinking feeling in the pit of my stomach.

Even though I loved my business, sales were good and my collections were a hit amongst yoginis, the truth was that I felt…trapped. Like Alice in Wonderland when she drinks the mysterious liquid in the DRINK ME bottle and grows SO BIG her limbs come out of the house and SHE CAN’T MOVE.

Trapped.

As if my bigger potential as an entrepreneur could not be realized through the current form of my business.

My intuition had been waving BIG RED FLAGS for months, urging me to start planning my exit strategy and prepare for the next phase of my entrepreneurial life.

That’s when I decided it was time to transition into my next venture, one that would enable me to enjoy more freedom and more travel and enable me to work wherever/whenever.

As divine timing would have it, I had already began training to become a certified coach while still running the stores, yoga studio and my team of employees.

I’d developed skills in marketing and social media and managed our online store so we could ship our clothes around the world, so I knew how to develop a web presence…

And so my online coaching business was born.

Transitioning from offline to online was no small feat. Yes, I was taking with me 10+ years experience as an entrepreneur, but I still had to learn pretty much EVERYTHING on how to successfully launch and grow an online business.

In the following 3 years, I took 40+ courses, trainings and programs so that I could master the art of online business. To top it off, I also invested in 2 more coaching certifications – hence the Supercoach title – and mentored with some of the best coaches and business strategists in the world.

Then one day, the time came to let go of everything I had learned from other people so that the purest expression of my business could be born.

A business truly unique to me. A business that reflected MY genius, honored MY OWN voice and UNIQUE skills.

It was paramount for me that I build a business from the inside out through elegant marketing and authentic selling (not through sleazy tactics).

Now, after 4 years on this journey, I see the direct impact and concrete results of working hand in hand with my inner CEO™.

If you’re just starting out in your business, and you’re thinking, “I don’t have 4 years to dedicate to my business education,” you should know 3 things:

#1 The entrepreneurial path is one of learning, so be prepared to invest in yourself, or your business just won’t grow to its full potential.

#2 You’ll have a better chance of succeeding if you’re in it for the long haul. It takes dedication, resilience, creativity and vision to take the seed of an idea and nourish it to full bloom. And it also takes time.

#3 You can shortcut some of the work by leveraging the experience of trustworthy allies who’ll share their knowledge and wisdom as they guide you on your entrepreneurial journey.  

You don’t have to do it alone. In fact, doing it alone is the reason why it’s taking you so long to reach your goals.

For the last 4 years, I’ve tested the systems, blueprints and strategies in my own business and my clients’, and I’ve come to see – again and again – that none of them will work UNLESS you have the ability to operate from a clear state of mind, from inner strength, from inner confidence and, most of all, with the capacity to access your unlimited creative potential.

That’s why my coaching is unique and twofold:

First and foremost, I help my clients WAKE UP their inner CEO™. This is especially key for coaches, healers and creatives who have beautiful gifts to share with the world but have no idea how to package them in a beautiful business that will actually make money.

Second, we explore the best strategies that will work FOR YOU and create the best results in the shortest amount of time.

These strategies are custom-designed for each one of my clients as each has her own unique needs and desires as to how to bring her work out into the world.

And that, my friend, is a tiny little glimpse of what we’ll explore together in my one-on-one program Launch & Prosper.

Launch & Prosper is a 3-month accelerated coaching program that takes coaches, consultants, creatives, healers, and service- or product-based entrepreneurs through a simple & elegant launching process that yields profits & stimulates business growth.

Launching is one of the best tools I know to:

• Bring a fresh source of income in your business,
• Grow your email list significantly,
• Create engagement in your community (or get started in creating your community!),
• Fill out your program/retreat/workshop with your ideal clients, and
• Position you as a leader in your field.

Launch & Prosper is different from the usual “launching course” because it is first and foremost based on the understanding of state of mind (a.k.a. The Three Principles), which will ensure that you create beautiful momentum.

This program puts an end to the eternal “Where do I even start? There’s so much to do!” overwhelm or the “What do I even focus on, for crying out loud?” and “Why is it that SHE can have a 6- or 7-figure business, but I can’t seem to figure it out?” conundrum.

Launch & Prosper is for the action-takers who want to explore the inside-out creative process, learn how to tap into their intuition on an even deeper level and BE FULLY ENGAGED in creating a thriving business intentionally.

I’m currently enrolling clients in the first beta version of this program.

Learn more about Launch & Prosper and if you’re a Three Principles coach, teacher or practitioner click here.

Looking forward to hearing about your project or business, 

Caroline, xo

PS: The participants in this beta program will get to spend a lot of time with me one on one. For that reason, I’m inviting serious entrepreneurs only to apply for the beta program.

2PS: “Beta version” DOESN’T MEAN FREE, but you do get to work with me at a fraction of the price I usually charge. When I relaunch this program again, I’ll most likely double the price.