Photo taken in my favorite coffee shop in Playa Del Carmen, Mexico. Stay tuned for new travel vlogs coming up, subscribe to my Youtube channel to be notified!

{TCFS #51} Conversion Copywriting: How To Turn Your Website Visitors Into Fans & Potential Paying Clients 

Do you ever struggle with your writing? Specifically writing REALLY GOOD copy for your website, sales page, email marketing…? Copy that STANDS OUT, that oozes personality and that really showcases how brilliant you are?

When I transitioned from an offline retail business owner to an online business model, I quickly realized that I would have to get better at writing.
At first, I hired copywriters to write my web copy and sales pages. And it was worth the investment.
But even though I sucked at writing, I knew that it would pay off to learn to become a better writer. Plus my intuition kept nudging me to write, write, write… So I did, and slowly my writing improved.
If you would love to be a skilled wordsmith, you’ll want to listen tot this episode of The Caroline Frenette Show with my guest Suzanne Hoare.
Suzanne is funny, witty and has an incredible gift with words.
In this episode we talk about:
  • How to stand out amongst a sea of others who do exactly what you do
  • You can infuse personality and soul in your writing without using sleazy sales or marketing tactics
  • How to write and sell with soul
  • Why you want to be clear on who you’re selling to or attracting
  • How to add humour in your writing
  • Simple tips to channel your own authentic voice in writing
  • How to create a great ABOUT page and flow between all the pages on your websites
  • How to make sure you attract the right clients — the ones you’d LOVE to work with — through your writing

Enjoy today’s podcast on Conversion Copywriting and feel free to drop us a review on iTunes!

Get in touch with Suzanne Hoare pepperjar.uk
Learn more about Sally Hogshead howtofascinate.com
And listen to EP #45 on Branding with Sarah Ancalmo Ashman

Here’s a glimpse of Suzanne’s humour infused in a FB post #lol

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THE CAROLINE FRENETTE SHOW

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